01
Complete

Getting to Know Exosomes

Video · 4 min · Vocabulary building

What exosomes are, where they come from, and why scientists went from calling them "cellular trash" to the biggest breakthrough in regenerative medicine.

▶ Watch: Exosomes EXPLAINED
  • Exosomes are microscopic parcels cells use to communicate
  • Discovered in the 1980s — initially thought to be cellular waste
  • Now understood as a key mechanism for cell-to-cell signaling
  • Biotech companies are using them to deliver medicine
02
Complete

The Celebrities Using Exosomes

Video · 3 min · Market demand

Why Kim Kardashian, Jennifer Aniston, Gwyneth Paltrow, and Bryan Johnson are spending thousands on exosome therapies — and why that means your prospects' patients are asking for it.

▶ Watch: Hollywood Stars & Exosomes
  • Kim Kardashian, Jennifer Aniston use exosomes for skin rejuvenation
  • Gwyneth Paltrow called it "one of the most exciting innovations in skincare"
  • Bryan Johnson: exosome therapy is his "favorite skin therapy for 2024"
  • Market demand angle: patients ask clinics for what celebrities use
  • Bonus: The Piazza Center (an active lead) wrote the article on this
03
Complete

What We Actually Sell

Reading · Product overview

The four products: Matrix (our main exosome product), Alocyte (premium stem cell + exosome), Nasal Spray, and Eye Drops. What each one is, when clinics use it, and how to remember them.

ProductWhat it isPrice
MatrixExosomes (main product)$430 – $1,720
AlocyteStem cells + exosomes (premium)$3,225
Nasal SprayExosomes through the nose$1,075
Eye DropsExosomes for the eyes$1,290
  • Matrix = exosomes (most common, most versatile)
  • Alocyte = exosomes + stem cells (premium option)
  • Nasal spray and eye drops = specialized delivery methods
  • You don't need to memorize prices — just know Matrix is main, Alocyte is premium
04
Upcoming

The 30-Second Pitch

Coming next

How to explain what we do to a clinic in 30 seconds — without jargon, without science, and without sounding like a sales pitch.

05
Upcoming

Objection Handling: "We Already Have a Supplier"

Coming next

The number one objection you'll hear and how to handle it without being pushy.

06
Upcoming

Objection Handling: "Too Expensive"

Coming next

How to talk about pricing without discounting, and why being a second source is a value proposition.

07
Upcoming

The Follow-Up Sequence

Coming next

How to follow up without being annoying. The 6-touch cadence and when to use each touch.

08
Upcoming

Closing: Getting the First Order

Coming next

How to move from "we'll think about it" to an actual order. Trial sizes, first-order incentives, and removing friction.